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Communications

A GREAT YEAR END

In the first 2 months of this last quarter we focused on the Charity Cycle Adventure (CCA) – A ride of 43 people through the Mekong Delta. The big difference between this year and the previous year is that the trip was, this year, organised entirely by the Communications team, volunteers with superb support from Saigon Cycles. All the efforts of the riders and the team are well rewarded with the final sum of just over $52.000USD being. Some of the CCA fundraising will be used to contribute to the construction of three new classrooms at Hieu Trung B – a primary school together with funds from Credit Suisse, another long term strategic partner of SCC.  CCA 2013 was truly a new challenge as most of the team members were new to the project.

CCA riders of 2013

Immediately following that event we had the Hong Kong Cocktail Fundraising Night with support from three of our Trustees – particularly Paul McGee, Alain Cany and Mark Fraser. The final total from the guest on the night and from those unable to make it but who still contributed was more than $15.000USD with the promise of coming back to more  events in the future with more of their generous friends. This is the second time SCC officially organised an event in Hong Kong and we look forward to making this an annual event.

Besides primary activities, as every year we do offer seasonal greeting cards for sale. It was slow to start but picked up faster as the year end grew closer. We have 33 orders totaling more than 12,000 cards for Christmas, New Year and Tet.  In addition to that we joined 3 charity promotion events organised by ILA, Phu Nu Weekly (Women’s Weekly) and the HSBC year-end party for the first time.

At ILA Art Exhibit

On the other hand, together with Johnson and Johnson, SCC has just finished the trip to Tan Phu Dong District, Tien Giang Province for giving out 66 bicycles for students in our support program. This event is the wrap up activity for year 2013. Thanks to our donors – Johnson and Johnson we could reach out to help others.

All the children were very excited with their new bicycles

There are other important projects that we also got final approval from strategic partners. The first one is Prudential who have made a huge commitment and will build 7 new schools in 2014.  Another partner is the Consulate General of Japan representing the Japanese people’s commitment to developing infrastructure in Vietnam and will build a 10 classroom primary school with us in 2014.

All guests took a picture together for this great occasion

One of our major projects which launched in 2013 will really start to roll-out in 2014 and this is called Project 3E: Educate, Enrich, Employ: which we will run together with ANZ Bank here in Vietnam but with support from their staff and offices around the world. The ambition is to change the total educational landscape for a whole District in the Mekong Delta called Long My. It is very challenging but an extraordinary commitment and real dream come true for the families and people in the district.

Joining hands for a sucessful partnership

One of the major changes in Communications is a new approach to recruiting volunteers and interns. SCC is focused on looking only for people with real commitment and skills too. In return we will offer allowances, proper training, close supervision and work with an appointed mentor.  Ms.Truc – our Account Manager, who is very dedicated in these matters, does make a difference.  With 2 volunteers at the moment (1 designer and 1 administrator) and 1 intern, she managed to work with them to really boost the card sales project in the last days. In addition the Communications Department will be involved in understanding SCC image better in 2014. By capturing a snapshot of SCC and raising awareness of education activities and the real impact to society that SCC has been able to have over the last 3 years, we believe this will help as we construct a strategy fit for next 5 years.

In the Communications Department, there is another duty which can be considered as the backbone not only for its operation but also for SCC. It is the work of our Information Technology specialist – Mr. Hai. If any title will be awarded to him then it should be “Mr. One for all”. One of the projects which can transform SCC from a paper – process oriented organization to become a “cloud walker” is the new ERP system. At last we can start and have much better view what SCC needs.

To sum up, the last quarter of year 2013 is eventful and challenging for the Communications Department not only in terms of structure and operation but also in our fundraising activities. The team is reconstructed to aim for efficiency and strength. There are 2 main projects for the first quarter of 2014 which we will need to focus on and including the annual Saigon Cyclo Challenge as well as a photo exhibition in Singapore in April.

Join us now for a new exciting Saigon Cyclo Challenge 2014!

We wish you a Merry Christmas and a peaceful New Year. We would like to thank you for all the support in 2013 from our wonderful donors, volunteers, partners and staff and from the other Projects and Departments to help us go through this sweet December.

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